As the novel coronavirus continues to drive unprecedented business disruptions, many are questioning how the future of the financial services industry will look. For years, credit unions across the country have been building technology to handle remote work. However, the industry has not historically seen rapid technological adoption by financial professionals at credit unions, or by credit union members. Now, in the face of unpredictable business circumstances, these technologies are seeing increased demand and usage.
At the core, these tools provide two significant benefits: connectivity and optionality. The ways in which credit unions and financial professionals communicate with and serve their members have evolved significantly over the past ten years, and the demands from members are becoming more transparent. Through expanded connectivity and optionality, financial professionals can offer members choices in how, when, and where they communicate with them.