Atria Wealth Solutions Advances Growth Strategy with Appointment of Gary Bender as Head of Recruiting

Atria Wealth Solutions

April 7, 2022

New York, NY — April 7, 2022 — Atria Wealth Solutions, Inc. (Atria), a wealth management solutions holding company, announced the advancement of its growth strategy with the appointment of Gary Bender as its new Head of Recruiting. In this senior management role, he will drive the recruiting strategy of the firm’s independent financial professional channel and its subsidiary broker-dealers. Bender will report to Chief Growth Officer and Founding Partner Kevin Beard.

Bender brings more than 37 years of experience in financial services recruiting, serving most recently as senior vice president and national director of recruiting for Securities America. His prior experience includes tenure at Woodbury Financial as senior vice president for acquisition and retention and similar roles with Royal Alliance Associates and AIG Advisor Group.

“We are thrilled to welcome Gary to Atria because he shares our belief in the power of the partnership between the financial professional and the firm,” said Beard. “He has a proven ability to design and implement recruiting processes that drive material growth. More importantly, he understands the balance between managing those processes and bringing the personalized level of attention that every financial professional deserves at every stage of the recruiting lifecycle.”

In addition to leading Atria’s recruiting strategy, Bender will also manage the firm’s in-house team of recruiters and third-party recruiting relationships.

“Atria has a compelling story to tell — one that is rooted in vision and execution and centered around a better wealth management experience for financial professionals and their clients,” said Bender. “I’m so excited to join such a forward-thinking organization and begin leading the team in driving revenue and asset growth. But I’m even more excited because Atria is the only platform that delivers the best possible transition experience for financial professionals as they search for the right partner to grow their financial practices.”


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About Atria Wealth Solutions, Inc.

Atria Wealth Solutions, Inc. (Atria), headquartered in New York City, is a wealth management solutions holding company focused on delivering a clear path to the future of financial advice for financial professionals, financial institutions and their clients. Atria’s broker-dealer subsidiaries, located throughout the U.S., empower financial institutions and independent financial professionals with a sophisticated set of tools, services and capabilities that deepen client relationships and maximize efficiencies in their practices.

Atria’s broker-dealer subsidiaries include Cadaret Grant & Co., Inc., NEXT Financial Group, Inc., Western International Securities, Inc., SCF Securities, Inc., CUSO Financial Services, L.P., and Sorrento Pacific Financial, LLC. Atria’s subsidiaries together support nearly 2,500 financial professionals and over $100 billion of assets under administration. For more information, please visit

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