Atria Wealth Boosts Assets by $12B

ThinkAdvisor | Janet Levaux

January 11, 2024

Atria Wealth Solutions says two of its business units increased their assets under advisement by $12 billion last year, bringing the firm’s total to over $40 billion.

CUSO Financial Services and Sorrento Pacific Financial formed 16 new partnerships with credit unions and banks, while renewing ties with 16 other financial institutions in 2023, according to the firm.

The banks and credit unions involved in these 32 arrangements have a combined asset base of nearly $240 billion and serve nearly 15 million members and clients, Atria adds.

“Each new partnership and renewal represent a shared vision of growth, innovation and service,” said Brian Bichler, co-head of Atria’s Financial Institution channel, in a statement. “Together, we are poised to drive success, strengthen member relationships and help these financial institutions achieve their strategic objectives.”

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